Social Media and Sports

Presented by the Sacramento Social Media Club

Millions of fans follow their favorite sports teams and athletes on social media sites. From checking out Chad Ochocinco’s game day tweets to the Sacramento Kings Facebook page, fans are embracing social media as a way to connect with their favorite teams and to be the first to find out about trade agreements, injuries and other updates.

The sports world is also embracing the social media game. Athletes at all levels are using social media to connect with fans, raise their personal profile and drive future business opportunities.  Sports organizations are using Facebook and Twitter pages to engage their fans and offer exclusive content.
 
Hosted by Sacramento Social Media Club, “Sports and Social Media” is a free event for sports fans and athletes interested in:

• Ways sports organizations and athletes are using social media to connect with fans
• Personal branding and online reputation management tips for athletes and teams looking to tackle social media
• Advantages of being a social media fan – perks, giveaways, being in-the-know
• League policies and restrictions on social media use (example: US Open, NFL and SEC)

When done right, social media is being embraced as a compelling way for sport organizations, athletes and fans to connect in real time.  It’s also made headlines as organizations and leagues struggle with the control of insider information and off-the-field distraction. 

Panelists

• Mitch Germann, Vice President of Marketing and Communications for the Sacramento Kings  @SacramentoKings
  
• Nick Lozito, Coordinator Media Relations and Interactive Media for the Sacramento River Cats  @Rivercats
  
• Bryan Srabian, Social Digital Media consultant for the San Francisco Giants @sfgiants
  
• Karla Fung, Social Media & Community Coordinator at Runyon Saltzman & Einhorn, who manages social media for the Sacramento Mountain Lions @SacMtnLions
• Joseph Yi, Social Media and Marketing Solutions Manager, GAGA Sports & Entertainment @joseph_yi
  
• Moderator:  Josh Morgan, Principal at Morgan/Dorado Public Relations
  

Continue the conversation at the SMCSac Afterparty at The Urban Hive directly following the program, from 8:30 to 9:30. Enjoy complimentary pizza from Hot Italian Pizza, hand crafted American Amber Ale by Robert's Homebrew Academy, and soft drinks provided by The Sacramento Press .